Los Angeles is a city brimming with fakes and phonies, so if you're going to launch a brand, you better live it, breathe it and believe in it wholeheartedly. Rob Dyrdek is a good guy and just wants to prevent his cousin and "Fantasy Factory" costar Drama from being mistaken for a bogus designer (he is the CEO of a clothing label with the word "reckless" in it, after all). Soooo, people who sport the line should behave a bit more, well, recklessly.
Check out this sneak peek, where Rob encourages Drama to throw caution to the wind and push the limits by doing some crazy crap on ATV Quads.