The thing about reality stardom? It never really goes away. Even after the season's over and the cameras stop following you around 24/7, you'll always be known as "that guy from that show" and worshiped/hated accordingly. Case in point: shaggy-haired stunner Jay Lyon, who hopped the Canadian border to play a benefit concert (with his Tamarama bandmate, Pottsy) only to discover that Toronto chicks DIG that big City vibe.
According to The Torontoist, the audience mainly (exclusively?) consisted of "a mob of fawning teenagers and twenty-somethings" who love him unconditionally, despite his sometimes rocky relationship with costar/ex Whitney Port (wails of "Where's Whitney?" rang out in between sets), and recent grumbles about him wanting to leave the cast.
And even though Jay was out there trying to do the whole music thing (as separate from his celebreality track), the event organizers -- three teenage girls -- admitted that they picked him for exactly one reason: they "really, really loved The City."
Women. Can't live with 'em, can't get a successful side gig going without 'em.