These days, Diddy’s all about TLC, which — in addition to spelling out the name of our fave all-girl 90’s R&B group — also happens to be an acronym for NYC’s Taxi and Limousine Commission. So why’s the Making the Band creator/”I Am King” purveyor got to say about yellow cabs? A lot, apparently, starting with this: the next ride’s on him.
Yep, in these tumultuous times, Diddy’s reeled in (some of) his over-the-top spending, teamed up with TLC and his fave brand of vodka and put his money towards an admirable cause: covering the cost of your cab home tomorrow night. Beginning 11pm Wednesday, Ciroc Vodka reps will be handing out $15 debit cards in Times Square to help get all the tipsy NYC revelers back to the overpriced studio apartments from whence they came.
“New York is the world’s most iconic New Year’s Eve City,” Diddy explained to the New York Daily News. “So let’s lead by example and show everyone that a sophisticated holiday celebration doesn’t just end when the ball drops, but when everyone gets home safely.”
Sounds fare to us.