• While some celebutantes seek out the spotlight, Lauren Conrad never thought she'd go from relative anonymity to mega reality tv star. When asked about her fame, the accidental "It" girl admits "I always say this isn’t what I signed up for. I thought I signed up for a one-episode documentary." (Gossip Girl)
• Meanwhile, LC heads to East Hampton to host a fancy shmancy party this weekend. Maybe she'll run into Serena Van Der Woodsen there! (Newsday)
• In the words of The Soup producer K.P. Anderson, "The show [Keeping Up with the Kardashians] is built on the shoulders of Kim Kardashian's a--." (E! Online)
• Apparently, not everyone agreed with Bachelorette DeAnna Pappas' decision to reject divorced dad Jason Mesnick in favor of former MADE coach Jesse Csincsak. A large contingent of single women are apparently demanding Mesnick's digits. (Seattle PI)