
Lesson No. 3: Talk Hard
Once you get a good source of information to talk to you, you want to conduct a great interview. Here are some guidelines: Prepare a bunch of open-ended questions in advance. Ask lots of how’s and why’s, which get people to answer in complete sentences, and stay away from those yes-or-no questions. Before you start, establish a warm feeling using the usual how-ya-doin’ pleasantries, and take an opportunity to observe the person in his or her surroundings. Ask short, specific questions and don’t interrupt when the person answers. When all else fails, use silence as your friend. People will want to fill an awkward silence and will eventually say something if you wait them out.
There’s a whole lot more of Mrs. W’s tips where this came from. Go ahead and brush up on Lesson No. 1 and Lesson No. 2.

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